Bourbon in Residence

Brand Activation

The Bourbon in Residence program was designed to empower & inspire influential LA bartenders, through experiences that deeply instill the brand story, and ultimately prompt Basil Hayden’s selection on-premise.

Event producer, GRADIENT, created a full brand takeover with trade immersion activities throughout a residential space, reinforcing the brand’s unique “hospitality lifestyle” positioning. From the invitations, to the the decor and spectacular staffing, every aspect of the experiences felt as though you were within a home. Guests enjoyed backyard games, specially curated cocktails, a branded photo experience and live music.

Hodde Bros provided staffing services for the event, including hospitality staff and brand ambassadors. All activations, including Basil Hayden's bottle making, premium select bourbon tasting, a southern-inspired portrait studio, BH Billiards and customized gifting were managed by our team.

Photos: Brittany Miller Photography
Video: Gradient

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